Product & Experience Strategy
Turning opportunities, user needs and business goals into clear product decisions, journeys and priorities.
Product Designer and UX Lead turning complex systems into clear, human experiences.
8+ years designing digital products and leading multidisciplinary teams across startups and enterprises. I also teach UX & Product Design and created the Learning Lab ↗︎ to support students' learning beyond the classroom.
8+ years | Startups to Enterprise | Teams of 4–20 | Remote
Open to new roles and conversations.
Download Resume ↓My Way
awai •│• The space between.
The philosophy I created, inspired by the Japanese idea of the space between.
I believe the most interesting opportunities live between disciplines, perspectives and systems. This is how I approach those spaces: connecting what seems separate, making sense of complexity and turning it into clear, intentional experiences.
business •│• people
strategy •│• execution
physical •│• digital
complexity •│• clarity
My philosophy, applied.
Every project is different, but my way of working stays consistent: I look for the connections between the parts and turn them into a cohesive whole.
That can mean bringing business and user needs closer, translating strategy into product decisions, or connecting physical and digital experiences into one coherent journey.
See my work ↓Where I create the most value.
UX/UI & Phygital Experience Design
Designing intuitive flows, interfaces and prototypes that connect physical and digital touchpoints — spaces, platforms, devices, sales moments and service journeys — usable, scalable and human-centered.
Workshops & Facilitation
Designing collaborative sessions to align stakeholders, explore opportunities, map experiences and move ideas into action.
Design Leadership
Guiding teams, processes and design vision through critique, mentoring, collaboration and strategic decision-making.